Nathan Stuck of Ad Victoriam Solutions: Demystifying B Corps
You may be familiar with C corporations, S corporations, or even Benefit Corporations. But what’s a B Corp? In this episode, we learn that B Corp is short for Certified B Corporation – a label only bestowed to for-profit companies that go through an independent certification process led by the nonprofit B Lab. B Corps represent “the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”.
Nathan Stuck, Director of Culture & Strategic Impact at Ad Victoriam Solutions explains the ins and outs of becoming a B Corp from the rigorous process to the community of likeminded organizations. Nathan was introduced to the world of B Corps when overseeing his own company’s certification. His passion resulted in the founding of B Local Georgia and partnership with the University of Georgia to educate students on B Corps. Discover how B Corps build successful businesses while focusing on all stakeholders, not just shareholders.
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