Episode Summary

Episode 59 of “What is Innovation?” is out! Jared talks with Nathan Stuck, founder of B Local Georgia, a Georgia based nonprofit that helps companies get B Corp certified and use their business as a force for good. on what is takes to become a B Corp and how to get your business certified.

Is your business structure sustainable? Are your company policies purpose-driven and socially-focused? Nathan’s insight and first-hand experience will help you operate in a way that balances profit and social responsibility.

Episode Notes

Nathan Stuck, is the creator of B Local Georgia, a Georgia based nonprofit that focuses on helping companies get B-Corp certified, and use their business as a force for good.

More About Our Guest:

Nathan is an award winning leader in the B Corp community. In addition to his role as the Director of Corporate Culture & Strategic Impact at Ad Victoriam Solution, a certified B Corp, he founded and runs B Local Georgia, a nonprofit dedicated to growing the number of purpose-driven businesses in the Peach State. Nathan also teaches an experiential MBA course on B Corps at the University of Georgia and is the founder of Profitable Purpose Consulting, which helps for-profit businesses certify as B Corps. He has appeared on multiple podcasts and spoken at events across Georgia and the Southeast.

His unique background provides both an authentic and genuine story that resonates with audiences and inspires them, and their businesses, to be a force for good.

Episode Guide

1:42 – What is Innovation?

2:58 – In the B-Corp space

3:40 – Company Case Study: Advic (Ad Victoriam Solution)

4:50 – What is a B-Corp?

5:41 – B Corp Assessment  

10:06 – Placing workers first

12:18 – Recertification and scores

14:38 – Impact assessment and business impact

16:27 – B Local Georgia

19:55 – Starting B Local Georgia: Capitalism and ROI

22:13 – B Corps in the South

25:32 – Working for B Corps

28.02 – The capitalist system and B-Corps

31:20 – Creating a playbook

32:40 – Reverse engineering your career  

34:30 – Advice for innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

Show Contributors: Nathan Stuck, OUTLAST Consulting, Jared Simmons