Why and How to Become a Certified B Corporation: Interview with Nathan Stuck

Episode Description

In episode 2, Steven and Michael sit down with Nathan Stuck. Nathan is the Director of Corporate Culture at Ad Victoriam Solutions, a Salesforce consultancy and Certified B Corporation headquartered in Alpharetta. He is also co-founder and chair of B Local Georgia, a nonprofit network of for-profit B Corps working together to build the ‘business for good’ B Corp community in the Peach State.

We discuss:

  • How the University of Georgia is supporting the Certified B Corp movement
  • What a Director of Corporate Culture does and how someone can find such a position
  • History of the B Corp movement
  • B Lab https://bcorporation.net/about-b-lab
  • Greenwashing
  • Reasons to become a Certified B Corp
  • How certification is linked to social impact
  • A common criticism of stakeholder capitalism
  • Why capitalists should support the social enterprise movement
  • Growing the B Corp movement in Georgia
  • The role of academia in B Corps
  • When it’s appropriate for a business to become certified
  • The certification process
  • How to get more involved in the movement

B Local Georgia:

Ad Victoriam Solutions: