Why and How to Become a Certified B Corporation: Interview with Nathan Stuck

Episode Description

In episode 2, Steven and Michael sit down with Nathan Stuck. Nathan is the Director of Corporate Culture at Ad Victoriam Solutions, a Salesforce consultancy and Certified B Corporation headquartered in Alpharetta. He is also co-founder and chair of B Local Georgia, a nonprofit network of for-profit B Corps working together to build the ‘business for good’ B Corp community in the Peach State.

We discuss:

• How the University of Georgia is supporting the Certified B Corp movement
• What a Director of Corporate Culture does and how someone can find such a position
• History of the B Corp movement
• B Lab https://bcorporation.net/about-b-lab
• Greenwashing
• Reasons to become a Certified B Corp
• How certification is linked to social impact
• A common criticism of stakeholder capitalism
• Why capitalists should support the social enterprise movement
• Growing the B Corp movement in Georgia
• The role of academia in B Corps
• When it’s appropriate for a business to become certified
• The certification process
• How to get more involved in the movement

B Local Georgia:

• Website https://blocalgeorgia.com/
• LinkedIn https://www.linkedin.com/company/b-local-georgia/

Ad Victoriam Solutions:

• Website https://www.advictoriamsolutions.com/