We’re Officially B Corp Certified!

“I am looking to certify my company as a B Corp and I got your email from my wife. She told me you were the person to talk to in Georgia.”

One email was all it took. And just like that, within days in fact, Profitable Purpose Consulting (PPC) was incorporated and born. Just like our first client, we had a goal to certify our own business. Last Tuesday, that goal, and dream, became a reality–we’re now Georgia’s 21st certified B Corporation.

Founder and CEO, Nathan Stuck, at a B Local Georgia event co-hosted with UGA back in 2019. Photo credit: Scott Duvall, Jawavi Films.

After years of involvement in the B Corp community, from launching B Local Georgia to teaching a B Corp class in the University of Georgia’s MBA program, it made sense that our founder and CEO, Nathan Stuck, would launch his own business. It made even more sense that our first goal would be to certify as a B Corp, living up to the ideals of transparency, community impact, and sound business ethics that we would sell our clients.

And as of last Tuesday, May 24, 2022, it became official. Profitable Purpose Consulting is Georgia’s 21st certified B Corp. Some of our certification highlights include spending 67% of money locally, 55% of that from businesses owned by underrepresented minorities. We also donated over 5% of revenue to charitable organizations and spent another 5% of our time volunteering locally.

But why? Did we need to do this so early? The short answer is probably not. The long answer is absolutely. One of the reasons we launched our business, in addition to the email we shared above, was the increasing demand for B Corp consultants entering this space. But one thing we kept seeing was companies offering this service, but not going through the certification process themselves. How could we sell something we hadn’t been through?

We’re now a certified B Corp and certified carbon neutral! 

We’re proud to be the first certified southeastern B Corp that specializes in B Corp consulting. We understand what this certification means, why the movement matters, and how it makes companies more competitive in acquiring and retaining both employees and customers.

If you’re ready to join us, please don’t hesitate to reach out. Whether you’re B2B or B2C, we’ve helped great companies get the recognition they deserve and we’re ready to help your business as well–only this time it will be as a certified B Corp.

Nathan Stuck is the Founder and CEO of Profitable Purpose Consulting, which helps companies deepen their commitment to using business as a force for good using the B Impact Assessment to improve their impact. He also serves as the founder and chair of B Local Georgia and teaches an MBA course on B Corps at the University of Georgia in Athens, GA.